2 Simple Ways to Promote Your Personal Brand

Let’s face it; that pretty face of yours can only take you so far, and not far enough to impress potential employers. In today’s world, employers look for a key element in potential employees called the “personal brand.” Basically, your personal brand is your impression on others, whether it comes from your mannerisms or your embarrassing New Year’s party photos uploaded to Facebook by your bozo friends.

Promoting your personal brand is one of the most critical things you can do to land yourself a job after college. “But how do I do such a thing, oh great blogmaster,” you ask? Just take into consideration the following tips.

1. Clean Up Your Act: Social Media

With no signs of the digital age slowing down anytime soon, Facebook, Twitter, and Instagram become essential parts of the lives of most people, including potential employers. That’s right; employers are now starting to take your social media presence into account in the interviewing/selection process, even if you have a “private” account. Avoid posting profanity, suggestive photos/videos, political rants, and anything else that you’d expect employers to find negative. Also, specifically for Facebook, make sure anything you “like” doesn’t fall into the previous categories.

2. A Few Minutes of Your Time: The “Elevator” Speech

Picture this: You just got out of a three-hour evening lecture. Walking back to the parking garage, some dude in a lifted Chevy truck runs over a huge hole of water right next to you. Drenched, dirty, and cold, you get on the elevator in the parking garage to get in your warm car and drive home to study for your Calculus V final at 6:30 AM tomorrow. All of a sudden, Warren Buffett joins you on the elevator on the next floor up (he’s 83 and rich, therefore he doesn’t walk). Now would be the perfect moment to deliver your “elevator speech.” Basically, an elevator speech is a 30-60 second rundown of your accomplishments and objectives for employers.

For example:

“Hello Mr. Buffett. My name is Rick NeBrodie and I’m a senior finance major in the College of Business. I’m also the Treasurer of the MIZZOU Bronies Organization (SIDE NOTE: this is actually a real thing). Given my experience with finance and my desire/ability to learn, I believe I would be a good fit for your organization.”

In this fashion, employers can basically get a “preview” of you if they’re in a hurry. If you deliver the perfect elevator speech, chances are the employer will, at very least, give you their card so that you can contact them. Oh, and as long as we’re keeping the fantasy alive, Rick got the job and used his financial know-how to climb his way up the corporate ladder to run Berkshire Hathaway when Warren Buffett died (again, he’s 83).