Introducing “Influencing” Strengths


Every team needs to communicate, both inside and outside the group. No matter your goals, effective communication is essential to achieving them. High-performing teams rely on people with strong Influencing themes because they take charge, speak up and make sure others are heard.

When your team needs to sell its ideas and persuade others, look to people with the following Influencing themes (Activator, Command, Communication, Competition, Maximizer, Self-Assurance, Significance, WOO). They can help teams reach a much broader audience and convince others to aid in accomplishing its goals.

These people tend to show their value when you need your message, activity or cause to reach a broader audience, or meet a bigger goal. Obviously, everyone will influence differently depending on their other Themes, but Influencers are considered the essential glue that holds a team together.