How To Master Employer Communication: The Follow-Up

So, you just gave your elevator pitch and had a great experience networking at your college career fair! Now what? Make your impressions last and build connections that you can carry into your post-grad career by sending a follow-up!

Take a look at these tips on what to include in your follow-up, as well as why it’s important to send a note over to your new connection, thanking them for their time.

First, why do it?

1. It’s a chance to remind the recruiter of your interest and skills

Did you forget to mention something in the discussion that you really want the recruiter to know? Are there any qualifications that you want to remind them of? This is your opportunity.

2. It gives you another chance to refine your response

If there was a question that you didn’t quite know how to answer—or that didn’t go the way you’d like—you can use this opportunity for a second chance.

3. It helps the recruiter remember you

Seeing a personal thank you note in their inbox is an amazing way to help the recruiter remember you positively and keep you in mind during future networking endeavors.

Now, how do you write one?

  • Be prompt

Plan to send your thank you note soon after talking at the career fair. Have a general outline for your message ahead of time to help you. Then, right after the fair ends, write down anything you want to reference in your note.

Think about something you enjoyed discussing, any skills or experiences you want to mention again, and anything else you want to include.

  • Personalize it

Did the recruiter share something specific they like about their job or the organization? Do you two share a common interest, hobby, or alma mater? Be sure to include any personal touches to your note that will make it—and you—stand out.

  • Be concise

Employers are busy and receive a lot of emails, so they may just skim over a long email or letter. Keep your writing brief and to the point—one to two paragraphs is all you need.

  • Proofread

It’s always a good idea to double and triple-check anything you send to an employer, whether it’s your cover letter, resume, or a thank you. Ask a friend or family member to read over it to help you catch spelling or grammar mistakes. And be sure to check that the recruiter’s name is spelled correctly!

Overall, thank you’s are a great way to build lasting connections with anyone you meet, whether that be at a career fair or in the workplace. Keep it genuine and intentional and watch your network grow!